WESTJET-X
META worked with agency Oliver to create the release of Westjet’s new foray into the last frontier….space.
There are few projects that offer the creative leeway and fun as Westjet’s April fool’s videos. With Elon Musk and Jeffrey Bezos launching into space on their spare time Westjet had fun with the trend and offered a tongue in cheek return to travel that brought a smile to many after travel during the pandemic was limited.
Shot in Westjet’s training hanger META shot and directed the commercial with an imported authentic astronaut’s spacesuit to bring the future of aviation into space. Visual effects were created to put their Dreamliner into space, along with floating pretzles and walks on the beach on ZaRon-7.
Sound design and mix was handled by 6 Degrees with colour finishing by Company 3’s senior colorist Tyler Roth.
Following the launch a second release featuring Westjet’s VP of Communications and Brand and Community Investement, Richard Bartrem, connected the WestjetX video to their flight sale to explore all the destinations they offer, on earth.
