SMASH THE GLASS
Filmed in front of a 30 x 15 ft digital digital wall, the Dairy Famers of Canada launched Smash the Glass which has surpassed all initial campaign goals and expectations. Directed by META, this music video style TV commercial that included stunt work with a ball of cheese hung from the rafters, a flame thrower, incredible set design and graphic animation was choreographed by Amy Gardner.
Original music was composed by 6 Degrees with local voice talent as the supporting track. Park Productions handled production, art and wardrobe and reached out to META to direct, edit and animate the spot conceived of by Venture Play which was coloured by Company 3’s Tyler Roth.
