ATB - POWERING Possibility
META produced and directed ATB’s visually stunning new commercial campaign, Powering Possibility. Shot over the course of 5 action-packed days in Rocky Mountain Studios, 13 custom built sets frame up each scene from parks, condos, beaches, houses, office spaces and more that were the anchor to the campaign.
An incredible crew from top to bottom executed production. Set designs were built from the initial script concepts which drove talent selection, wardrobe choices and every meticulously created prop which were woven together to create each stunning frame.
Open ceiling sets allowed for a shared world between each ATB client and their advisor. Visual effects help extend the worlds in full detail beyond the practical builds. 6 Degress Sound House handled the customized music mix and sound while Company 3 put on the final touches in colour.
