ATB

No room for impossible

Production for ATB’s “No Room for Impossible” campaign was shot throughout western Canada in Tofino, Victoria and Calgary. DP Bruce Borland operated the Trinity Steadicam and crane providing continual movement throughout each spot underlining constant forward movement of the campaign.

Writen and creatively directed by ATB’s internal team, META produced, directed and edited the series. Shot over the course of several weeks the collection of locations and talent represented ATB’s clientele and their aspirations. Company 3 handled colour finishing and 6 Degrees mixed the customized Purity Ring song Fineshrine.

ATB_NoRoomForImpossible_Island.jpg
ATB_NoRoomForImpossible_Christian.jpg
ATB_NoRoomForImpossible_ATB_Manager.jpg
ATB_NoRoomForImpossible_Biking_Profile.png
ATB_NoRoomForImpossible_Podium.jpg
ATB_NoRoomForImpossible_OverheadPorsche.png
ATB_NoRoomForImpossible_Boxing.jpg
ATB_NoRoomForImpossible_BikingHeadon.png

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