Westjet-x

Westjet April fool’s

As part of Westjet’s annual April Fool’s campaign sales a new destination in travel was teased….space.

Playing on the recent launch of X and Amazon’s ventures into space this spot was filmed in the Westjet training facilities.

META produced, directed, edited and completed supporting visual effects shots including floating pretzels, orbiting planes in space and other worldly settings for the tongue in cheek spot that supported their out of this world sale on new destinations.

CMO Richard Bartrem revealed the real sale behind the April 1st promotion in the genuine astronaut suit which had been shipped from the US for the production.