RUMI
BRAND BORING
Campaign spots
META worked with agency CULT to create this series of spots for RUMI’s Brand Boring campaign. To solve for a need to shoot outdoor during winter along with interior settings partial sets constructed from scratch were built against a 30x15 foot digital screen to extend the sets. The results allowed for a stylized look merging both practical and digital environments with talent placed within them.
META produced, directed and edited the campaign of spots along with creating the digital backgrounds to match camera perspective altering them in studio to fit perfectly.
Set designs were built from the initial script concepts which drove talent selection, wardrobe choices and every meticulously created prop which were woven together to create each crafted set.
